Wegmans literally has the hots this weekend. As reported earlier by HowChow, the store is hosting a Hatch Chile Event today throughSunday. If you like hot stuff, its worth checking out.
Today, as I stopped in to pick up a few grocery items, Idiscovered Hatch Chili Peppers for the first time when offered a sampleof a Hatch pepper cheese spread. It was love at first bite. Hatch peppers aresort of like jalapeño peppers except that the hot part sticks around for awhileinstead of the hit and run you get from jalapenos.
Before I finished shopping I had sampled a Hatch pepper stuffedwith Italian sausage, Hatch pepper cornbread, and a Hatch sushi roll. For lunch, Itreated myself to some Jambalaya with Hatch peppers at the prepared food bar.Talk about in-store integrated marketing!
Out in front of the store they have a Hatch Chile pepperroasting thing going on. I sampled some of those too. I also spoke briefly withFrank (the guy in white shirt waving) who told me that they had already soldfour and half pallets of the peppers, each pepper pallet holding about 50 fortypound boxes.(Try saying that three times fast.)
You might even say they’re selling like hot cakes!
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