19 Eylül 2012 Çarşamba

Ray Who?


Last Friday I took Peanut shopping on Main Street in Ellicott City. One of the first stores we stopped in was Zebop. As Peanutwas looking around I struck up a conversation with the person behind the counter. “Are youexcited about what Ray Rice is doing for Ellicott City,”I asked.
“Who’s Ray Rice?” she replied.
I can easily imagine that the typical profile of a Zebop shopper would notinclude an avid football fan. Once I explained who he was and the initiative he’sstarted to promote retailing in the historic district, she took a newfound interest in the Ravens star running back. “That’scool,” she said.
Zebop has their own coolness thing going on.  As we left the store I noticedthat the Zebop shopping bag appeared to be handmade from a foreign language newspaper. When we sat downto enjoy a smoothie across the street, we discovered a tag inside the bagtelling the story.
“Our newspaper bags [are] made by an NGO whose mainobjective is to provide education and shelter to street children. This eco-friendlyproduct is made from recycled Indian newspaper.”
Very cool.

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