In our latest podcast, we briefly discussed the challenge that schoolboard candidates face in achieving name recognition. As these types of elections usually play out,the candidate who creates the most controversy benefits from getting their namebatted about. As the saying goes, “I don't care what the newspaperssay about me as long as they spell my name right.” The theory being that when an uninformed voter goes into the booth andsees a list of unfamiliar names, they are more likely to pick the name they've heard before, without considering what the context was that they heard it, good or bad.
Bad candidates often get more ink, in some cases if only for their very badness.
To counter this candidatesare often reduced to standing on the side of busy roads waving signs.
This is a prettypoor method for picking the people who oversee our public school system and oneof the largest employers in the county.
I’ve decided to trysomething different this time around. Instead of writing and talking about the candidates that Idon’t like, I’m going to ignore them. I won’t write anything about them norwill I mention them on the podcast. Instead, I’ll focus my energies on thecandidates that I believe will best serve our students, our teachers and thosewho labor to keep our public school system one of the best in the nation.
Gertler, Giles,Scott, Siddiqui. Remember those names, or at the very least, those initials,GGSS.
Unfortunately youcan only vote for three of the four but that’s okay. Pick your own favoritethree. All four of them are exceptional and each of them would serve our county well.
I plan to writemore about these four in the next 54 days. In the meantime, you can checkout their excellent interviews conducted by the HoCo League of Women Voters. Here’s David Gertler, Ellen Flynn Giles, Jackie Scott and Janet Siddiqui.
The League alsointerviewed the other two candidates. You can find out about them on your own. Aroundhere, for the next 54 days at least, it’s just G's and S's.
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